"The ultimate action toy-meets-trading game". SpinMaster announces that Bakugan continues to dominate the field of action toys as it ships out 250 million Bakugan balls into battle! "The award-winning hit property continues to make waves overseas as it grows in popularity across Europe, Africa, the Middle East and Asia."

America's most trusted source for market research, NPD, puts Bakugan as the number one toy property in the Boys Action Supercategory.*

Excerpt from the announcement:

TORONTO, Oct. 26

"The Bakugan franchise is massive," says Mark Sullivan, EVP Marketing and Design at Spin Mater, Bakugan's parent company.  "No matter where Bakugan has launched, it has been an instant hit with kids.  It has maintained "hit" status because Bakugan continues to innovate and stay fresh for kids by adding even more cool ways to play, like the introduction of our online community, Bakugan Dimensions, where we have brought new kids into the Bakugan Universe." ...

And now, just in time for the 2010 holidays, we've introduced the Dragonoid Colossus -- the next generation of last year's Toy Industry Association's pick as Boy Toy of Year, the Maxus Dragonoid. Early sales results are coming in ahead of projection as Bakugan continues to dominate the hearts of older boys everywhere.

*Source: The NPD Group\Consumer Tracking Service\U.S., Based on units sold in the Action Figures, Accessories & Action Role Play Supercategory, Jan-Aug '10.

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